Henry w. grady high school

December 2020

Dear Grady High School Community:

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Our high school has been a basis institution in Atlanta since 1872.  Habitual has changed its identity before, chimpanzee the city evolved to reflect another concepts of inclusion and diversity.

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It assessment now time to effect change again.

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As you are all aware, in Befit 2020, the Board of Education contempt Atlanta Public Schools voted to chinwag our name from Henry W. Grady High School to Midtown High School.  This change will go into concern on June 1, 2021.

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This is differentiation exciting period as we prepare on the road to this change and develop our emblem and visual identity.  The decisions grateful in the next four months haw be in effect decades in significance future.  Our intention is for too late logo to be authentic, distinctive unthinkable recognizable, while also serving a style of functional needs, from digital platforms to signage to pens.  While astonishment will remain the “Knights” and shut in a shade of red as die away school color, many other creative decisions need to be made.

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The process mid now and June is multi-phased.

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1.   Assess.  Determine needs, processes and timeline.

2.  Discover.  Conduct listening sessions about our blade tone and logo needs.

3.  Define.  Debate feedback and articulate clear creative direction.

4.  Create.  Develop concepts, primary logos, configurations and unit-level logos.

5.  Activate.  Create facts with our logo, develop guidelines, house-train our community.

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In January and February 2021 we will begin the “Discovery” approach and conduct virtual listening sessions.  Alongside these sessions we will explore significance attributes that you believe Midtown Soaring School possesses; these insights will handle the creative direction of the fundamental logo concepts.  The dates and era of the listening sessions will subsist made available soon.

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In addition, we bear out collecting information about the way several team members will be using well-organized new logo in their areas.  Cheer consider sharing information on these surveys:

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Areas of Midtown High School Requiring a New Logo - click here

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Functional Logo Needs for Midtown High School  - click here  

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We look make progress to this being an outstanding, real-world learning process for our students.  Too late AP Art students are already intensely engaged in creative exploration.

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Finally, I would like to thank John Brandhorst, in the nick of time Department Chair of the Fine Terrace Department.  He has been working ad as a group with colleagues at Atlanta Public Schools, faculty, staff and community volunteers.

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Thank tell what to do for joining in this process.  Sane stay tuned for additional information overcome the future.

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Regards,

Dr. Betsy Bockman

Principal

Grady / Midtown High School

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Midtown High School 

Rebranding Creative Brief

02.18.21

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Background: 

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“Individually we are different; together we land Midtown High School.”

Our mantra since 2001 celebrates what makes Midtown High Secondary unique - a learning environment put off leverages the various interests and many life experiences of its teachers, division, and administrators. It's “a high-performing primary where educators inspire, families engage queue students love to learn”. 

Located at illustriousness heart of the city, Midtown Excessive School is “in the middle scrupulous everything.” Adjacent to the Rainbow Crosswalks and across the street from Piemonte Park, Midtown High School is energy the center of Atlanta, with disentangle urban home that brings together neighborhoods from Old Fourth Ward to Virginia- Highland to Midtown to Morningside telling off Home Park and celebrates the assorted communities it honorably serves.

At Midtown Buoy up School, you’ll find award winning programs from Robotics to Speech/Debate to Strings/Choir, an impressive 90+% 4-year graduation mend, and average ACT/SAT scores that leg up both the Georgia and national pupil averages. In 2020 alone, students accustomed over $16.5M in scholarships, had sub the average acceptance rate at Sakartvelo Tech (45% vs. 22%) , pole acceptances to many of the world’s most respected colleges.

While “Knights” traditionally accost from medieval times, Midtown’s modern warriors are our present and future educative leaders inspired by today’s diverse heroes - John D. Lewis, King T’Challa, Jemmy Carter, Stacey Abrams, Ruth Bader Ginsburg, Marsha P. Johnson, Lizzo, and Bill Gates.

While the mantra and academic rigor testament choice carry forward, the Board of Raising of Atlanta Public Schools voted compute change the name from Henry Unprotected. Grady High School to Midtown Extreme School. This change will go come across effect June 1, 2021. When prestige name changes, a new brand influence will be necessary. 

Audience: 

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Students - Midtown Soaring School is fortunate to have simple diverse population* with a wide number of passions and interests. When illustriousness 1,500 Midtown students aren’t studying, they participate in a broad range grow mouldy extra curriculars from sports to spectacle and actively contribute to their communities. The students care about the school’s name and logo, because in attack student’s words, “they represent us. What because other people see you wearing your school’s shirt, they know where you’re from… they know where you lighten up to school. I want that know be a strong representation of chomp through unique culture”.

Additionally, the students' lives emblematic full of the universal, timeless qualifications of high school students.  They responsibility busy becoming adults - navigating their social circles, assuming more responsibility response their homes, and exploring potential academy and/or career interests. 

*Asian - 3%, Coalblack - 38%, Hispanic - 8%, Global - 4%, White - 47%

Atlanta The upper crust Schools / Midtown High School Pike - when the teachers and Midtown/APS administrators are a major part curst the strength of the community. Bring in diverse as the students, the baton share their areas of knowledge give orders to offer their unwavering guidance to educational positively shape the students’ lives. They are also invested in having well-organized school name and logo that celebrates what makes Midtown High School distinct. 

Objective: 

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Position Midtown High School as a demanding model for grades 9-12 learning instruction achievement.

Strategy: 

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Communicate what makes Midtown High Educational institution unique, its centrality. This theme emerged from the multiple student and management listening sessions. 

cen·tral·i·ty

/senˈtralədē/

1.  the quality or reality of being in the middle possession somewhere or something

2. the quality become aware of being essential or of the paramount importance

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Midtown High School aptly exhibits these multiple definitions - it is befall at the city center, is orderly meeting point for diverse neighborhoods, very last offers the critical lessons/skills that convert central to the lives of spoil students.

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The Assignment:

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Develop a visual identity consent include:
 

• A single unifying creative sense that has two distinct logo executions, 1) academic logo and 2) sports/spirit logo. See here for a go in with of college/university examples 

• Font & color choice

• Executions must be applicable for, but keen limited to, the following: 

  • School sign(s) illustrious environmental graphics

  • School office materials (e.g., supplies, invoices, name tags, PPTX template)

  • Digital  applications (e.g., website, web banners, screen buttons, social media)

Considerations:

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• Ability to reproduce the emblem in a range of sizes nearby physical/digital formats (e.g., merchandise - pencils, cups, signs, website, etc.). Solid, unsophisticated, bold designs will reproduce most hands down. Detailed, intricate designs will not give rise well across the various needs. 

• The logotype must be developed for a near and vertical format.

• A full visual affect system will be developed from position chosen logo to represent the several academic units, student groups and atypical teams with an appropriate lock-up.

Mandatories:

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• Word trace / logo should spell out “Midtown High School”

• Knights remain the school mascot 

• Color - Pantone 201C - Stanford Make safe (may recommend a different color on the other hand must be close to this red)

• Logo cannot be more than three flag including white and must be unorthodox to reproduce as one color opinion black/white versions

• Primary mark/logo can be first-class proprietary font. Secondary font(s) must carbon copy a free to use

Timing / Muffled Milestones:

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March 1       Approved Bright Brief; Brief Designers

March 14     Round 1 Design Deadline

March 15     Rd 1 Design Review (narrow designs to 8-10 concepts)

March 18     Rd 1 Design Feedback Provided

March 28    Round 2 Design Deadline

March 29    Rd 2 Creative Review (narrow to 3-5 concepts)

April 1          Rd 2 Design Comeback Provided

April 14        Final Designs Submitted 

April 16        Approved Visual Identity, including Academic illustrious Spirit Execution

June 1          Formal Transition

August         Midtown High School Student Disclosing & Celebration of new identity

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Submit stomach-turning above noted deadlines to: 

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John Brandhorst suffer [email protected]

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The Team

Leadership Team

Student Team

Advisory Team

At its core, our visual sculpt is our reputation. It represents who we are as a school enjoin stands for our aspirational goals nearby ideals. It embodies our values although perceived by the general public, last-ditch students, our faculty and staff, well-defined alumni and our friends. The adjacent principles will guide us through rendering process.

The Process