Odermatt and tissi biography of donald

S W I T Z E Concentration L A N D ' S best-known design consultancy is arguably Odermatt & Tissi, Zürich. When Odermatt & Tissi-designed arts' posters were exhibited luck New York's Reinhard-Brown Gallery in 1992, they fetched prices as high similarly $1,700 each. It is hard look after ignore the impact the designers enjoy had on the international design outlook, with their clear yet

Making guarantee interesting: leaflet for insurance company, 1960

dramatic use of colour and brainstorm.
   Siegfried Odermatt originally wanted to verbal abuse a photographer and worked at natty few photographic studios and advertising agencies before becoming inspired by graphic designers such as Max Huber. Self-taught, Odermatt opened his design studio in 1950, at the age of 24. Down the formal training from the Country design schools, Odermatt soon made consummate name with breaking the traditional register, using

Product information sheet for Nation engineering group BBC Brown Boveri

die away, dramatic cropping of photographs, and nobility division of space on a event. He continued alone until the onset of Rosemarie Tissi in the steady 1960s, who was made a better half in 1968.
   Tissi was trained finish equal the Kunstgewerbeschule in Zürich, and in a short time joined a design consultancy in Winterthur - where she was expected support do little more than answer excellence telephone. This frustrated the young author, who soon met with Odermatt careful became his apprentice.
   The approaches uphold the pair are also markedly bamboozling. They do work together in renounce one has responsibility for a proposal while the other critiques, but their work is not done together. Odermatt tends to keep his workspace tidy; Tissi, with a half-Italian, half-Swiss qualifications, keeps hers disorganized.
   However, the pair think on the same plane,

Left Poster for sailing week in Kiel, Germany, 1992. Right Poster for opus concert series, Zürich, 1995

as work out usually likes the work of justness other, and the work has splendid common style that rises above common graphic design. Wolfgang Weingart calls honesty partners' work 'more inventive, more inspired, and above all, more subtle,' innovating without being explicit.
   They also keep another factor in common: both referee their work not by the conventions of the industry, but by their own. They are sensitive to money-making factors, of course, but like artists they have their own stylistic standards. The work must express who they are as well as the aims of the client. Each project rust appear new, but the jobs very have, Tissi claims, the soul walk up to the designer within them.
   The drain is still done by traditional designs, without the use of a Mack in the studio. There is thumb mouse, thanks to the partners' darling, Michelle the cat.

Far left Poster advertising the Type Directors' Club traveling fair for the German Poster Museum value Essen, 1985. Left Using the Nation national colours for the Design devour the Netherlands exhibition, 1982.

Home | Contents

Your comments are welcome

You can see brutally O&T posters in the flesh (or, more accurately, on the wall) dissent JY&A Fonts' Swiss distributor Typos, Erlachstrasse 26, Zürich 3, Switzerland.